During my Master’s program at IADE, we were challenged to rebrand Marinha do Tejo, an association dedicated to preserving the boat culture of Lisbon’s Tagus River. Our goal was to revitalize the brand and make it more appealing to the general public.

Drawing inspiration from the simplicity and traditional elements of the boats—such as flowers and anchors—we designed a minimalist and robust logo. The logo incorporates the water element and a red sail, a bold color frequently used by the boats and rich in cultural significance.

Role: Art Director/Digital Designer Tools: Adobe Creative Suite