"Appropósito" is a web series about people, a café, and Millennium BCP. The concept for the series emerged from an internal challenge: to create an initiative that would promote the bank and highlight its presence in people’s daily lives. Our solution was a web series.

One of the main characters is the café, which serves as the central hub connecting all the other characters. Each character is at a different stage in life, and the bank is always there, playing a meaningful role in their journeys. We produced 24 episodes, each focusing on specific characters and showcasing different features and functionalities of our app.

The name "Appropósito" blends the word "app" with the Portuguese phrase "a propósito", meaning "by the way". The project was recognized with an award at the Branded Content Awards 2025.

Role: Creative Designer